Planning has been defined as the first step in the
management process. It gives a business the direction needed to achieve its
goals. I have compiled a small list of reasons why we should incorporate
planning in the overall management of small businesses.
1. Gives
direction
This is the most important
function of planning, it allows you to see where you business is heading. By
stating your goals in your plan you have essentially stated what you want to
achieve, how you will achieve it, and by when you will achieve it, giving your
business direction.
2. Facilitates
control
Control allows you to measure
the actual performance of the business against set goals and plans, wherein you
can take corrective action if necessary. Without planning it becomes difficult
for you to take control in the business.
3. Promotes
co-ordination
By setting out goals, the
activities in your business become focused in one direction. Members of your
organization become aware of those goals and they easily co-ordinate their
activities and work as a team.
4. Reduces
the impact of change
This could be described as reducing
business related risk also. Formulating a plan and setting goals allows the
business to anticipate change that may affect them in the future. This in
return reduces uncertainty, risks, and guesswork caused by change.
5. Assists
in organizing
Organization in a business is
plays an important role because without it the successful implementation of a
plan is not possible. By making a plan you can easily see the different parts
of the business that are reconcilable with each other as well as the primary
targets of the business as a whole.
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